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…Doctors putting investment funds into twenty years worth of worthless prints… people impulsively sinking their life savings into worthless fakes…estate heirs arguing over cheap teacups while dumping the valuable paintings in the trash… attorneys, accountants, investment advisors, and insurance professionals scratching their heads, unable to effectively organize their clients assets… |
"Buy what you like, and don’t treat your purchases as investments!"
That’s the standard industry line given interested buyers about the investment potential of art, antiques, and collectibles—from dealers, scholars, and other experts in the field who should know better! Sure, art, antiques, or collectibles aficionados should ALWAYS buy what they like, but armed with the above mantra, most buyers end up unnecessarily purchasing objects without any redeeming investment quality.
THREE STEPS TO INVESTMENT SUCCESS: BUYING THE RIGHT ART, ANTIQUES, AND COLLECTIBLES simply and systematically brings the reader from haphazard consumer to purposeful investor! This new book not only logically and thoroughly lays out investment principles in an informative and entertaining manner, but actually guarantees a profit for you in your investment activities if you follow the step-by-step approach to transforming yourself into a focused collector (Chapter Nine provides the simple and foolproof formula for redeeming investments.)
Three Steps has an introduction and then a main body of text divided overall into three large sections—or as the title suggests—steps—which refer to the book’s layout and design and its intended educational purpose. The introduction instructs the reader in this layout. Within these three steps are nine chapters dealing with various topics which inform readers in their educational progress from impulsive ignorance to purposeful and profitable investment in their buying practices.
The book is outlined as follows:
STEP I: CLEARING YOUR MIND ABOUT ART, ANTIQUES, AND COLLECTIBLES
Chapter 1: The Abysmal State of Art, Antiques, and Collectibles Investment
Step I has one chapter which describes what readers need to unlearn before they can start to think effectively about appreciable personal properties as investments. Using a large sampling of pervasive platitudes as a framework for discussion, the chapter deals with misinformation, misconceptions, poor attitudes and poor buying habits rampant among the public at large. By first describing--and then discounting--these ideas in an entertaining narrative style, the book will cause readers to see themselves as severely lacking in their knowledge of the appreciable personal properties markets and compel them to discard old ideas and attitudes.
STEP II: PREPARING TO BUY WITH A FRESH APPROACH (Don’t start buying yet!)
After wiping their mental ‘slates’ clean in Step I, Step II then provides readers with what they need to learn before they can start buying as effective investors.
Chapter 2: Art, Antiques, and Collectibles as Investments
Chapter 3: Thinking about Art, Antiques, and Collectibles Conceptually,
Not Just Emotionally
Chapter 4: Resources for Informing Yourself about Art, Antiques and Collectibles
Chapter 5: The Structure of the Personal Properties Market: A Broad Overview
STEP III: GO FOR IT: BECOMING AN INVESTOR
After Step II has provided readers with new perspectives and knowledge related to effective buying, Step III puts readers into the markets, checkbook in hand, and prepares them for making value-minded purchases.
Chapter 6: Thinking about Art, Antiques, and Collectibles as Investments in the Marketplace
Chapter 7: Strategies for Investment: Buying
Chapter 8: Between Buying and Selling: Care of Your Investments
Chapter 9: Strategies for Investment: Selling
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About The Author
 Scott Zema is a full-time professional appraiser certified by the International Society of Appraisers and has been in practice for twenty years based in the Pacific Northwest with a national clientele. He has actively promoted the appraisal profession and includes among his clients the University of Washington, museums, local municipalities, corporations, and numerous other institutional clients, as well as numerous private clients of high net worth.
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For copyright protection a security number will be assigned to your book, and this will involve an extra step in the book purchase. If you have any trouble with any aspect of the purchase process, please contact me directly.
No security number will be necessary for buyers of the printed copy of the book.
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